
He's taken a lot of flack from 50cent and his fans lately but has managed to persevere. Rick Ross is really surprising me, honestly.
I have to admit, I have never been a fan but the tides are starting to change. First, I find myself humming to "Magnificent" with John Legend, then I'm loving the simple yet effect and aesthetically pleasing design of his album cover.
Now, I'm being bowled over completely by the "
Bawse". Why? Well I just came across the trailer to a short film he executive produced but shot by
Rik Cordero to help push his album. What a novel idea!
Between you and I, I would never have imagined the "
Bawse" would be this savvy with ways of promoting his upcoming opus, and it works because I'm actually anticipating it!
Crazy, huh? Check the trailer out below.
I love that! The colours, dark and gritty yet somewhat glossy. Some of you may not know, but I love the whole concept of branding, advertising and all that good stuff.
I may have dissed Rick Ross in the past but today, I take my hat off to the man, he really knows how to strategically target his niche market as well as position himself in a hard marketplace.
BAWSE!