He's still doing the rounds. Earlier this year I interviewed CurT@!n$ and he's still full steaming ahead, this time he sits and talks with Hip Hop Official.



Thanks to Ody for sending me this.

So I stumbled upon this website, which practices an extremely simple idea, but through unreal editing have taken it to a whole new level.

Fifty People One Question have so far made four videos in New York, London and New Orleans. The premise of their videos is to ask Fifty different people One very simple question, such as:

Where do you dream of waking up?

Where do you want to be at the end of the day?

And see the different responses they get. Brilliant, Tender, Delicate responses.


Fifty People, One Question: London from Fifty People, One Question on Vimeo.

Awesome.

Last year, I met with Nov Ganon & Akstar of the New York based 'Flew Humble Martians', or FHM to interview them. If you don't know anything about these guys yet, I'm assuming you don't read our website much; and you need to learn. FHM are honestly set to take over the world, they know what's good; and should be under the definition of 'hustle' in the dictionary. Roc has already held an interview with Nov which can be read here, so Nov & Ak took me on their own tour around New York, showing all the spots essential to FHM's take-over.

What does Akstar clothing mean?
Music artists, whatever’s going on in my life at the time, what you feel, everything.

What do the designs mean?
The Roscoe shark is like everyone in the FHM family, we eat up all the little fish
The star is the face of everyone when I told them I was starting a clothing company, and when my aunt passed away in 2007, I added the stripes.

You talk of FHM being a family and not a crew, can you explain that a bit further?
Our family is a talented group of individuals. We achieve our dreams, and each member does a different aspect of art. We are a family, NOT a team, because teams eventually break up; We move as one. We are all artists in our own respect and we just show positive forward thinking.

Nov, you said that the new mixtapes will be part of a trilogy. Can you tell us more about that?
The mixtapes will all be based on a theme that is school related. I got this idea one morning when i was eating pancakes and champagne, and it just flew into my head - I wanted it to be original and not steal from any other rappers. I feel like rap itself is like school, the old-school rappers are the teachers, and our generation are the students. But rappers these days aint studying. I have to cram, but other rappers are just rushing to put out stuff on their websites, they aint studying.
The first mixtape will be called the cram session - and actually I been working with some UK artists on that.

Can you say who?
Ummmm, well, I can tell you Thai'Matic, but that’s it. That’s the only one I’m telling you. I might actually leak that song soon.



On your Myspace Page, your top friend is the ‘Nov Ganon Movement’. What is that?
It’s a place for everything that supports me and what I support. People who feel how I feel, love who I love, you know I am who I am. It’s my space, there are no secrets there.

What do you think about artists who incorporate gimmicks into their act?
People don’t like to accept who they are, just as a person. I feel bad for them, an artist wearing weird shit like flip flops, then they get condemned when they change? That shits just not me.

What’s new for Nov Ganon?
Well, I’m working on an epiphany remix right now, I’ll be putting out two new verses, but there will be new people on there, one guy is Theo who put out the Birth a while back. But he’s the only person I’m gonna tell you.
I aint telling you nothing about the 2nd and 3rd mixtape, nobody gonna bite my shit.



He’s on the banner of FHM’s blog, but who is Peso?
Ah, he’s our big bro. He oversees a lot and keeps things connected together, and keeps stuff on point. You wont see a lot of him, he’s our ‘behind-the-scenes’ guy. And he boxes too. Shout out to Pesos.

Nov, you’ve drawn some comparisons from other rappers in the NY area, why do you think that happens?
You know, everyone’s from New York, everyone’s trying to be something different, and that makes them all the same. I don’t see my beats or flow delivery as the same, but I see how they can be somewhat similar. I think it’s just because we’re all from NY, so we’re automatically all compared.

What does New York mean to you?
Man, where do I begin? I love the east coast, I’m inspired by everything. Everything. I mean the cabs, the projects, the chicken spots; it influences my music, and plays a major role. I mean, I aint gonna rap about tea and crumpets.


2009 looks set to be F.H.M.'s big year with the release of 'Foot Tapping & Body Moving Vol.1'


which WhoresNeverLearn will be linking as soon as it comes out on Febuary 28th

Big thanks to Nov Ganon & Akstar for their patience with technical issues.
Follow their adventures at Flew Humble Martians' Blogspot.

In this concluding part of the interview, on the eve of the release of his comeback mix tape. CurT@!n$ talks about Jay Z, Kanye West, his various forthcoming projects, and lets us in on his most recent act of rebelliousness.


Whoresneverlearn.com : Back in high school you worked at Roc A Fella records, what was it like being there amongst some soon to be icons and how did that experience influenced you as an artiste?

CurT@!n$ : Seeing Jay-Z in person every other day might have been all I needed. Funny thing, the closest I ever got to Jay was when I had to go buy him a hat because he had to do a shoot. He gave me a $100 bill and told me what hat he wanted. I came back with the wrong hat, but somehow convinced him it would work. He looked at me kinda crazy like I just fucked up his outfit. He ended up wearing the hat anyway and he let me keep the change. Ha! Random. But that was the only communication I ever had with Jay working there. Little did he know I was plotting on his throne. Roc-A-Fella was the best thing ever for me at that point in time. State Property, Diplomats, Kanye, Jay-Z, Bleek, and Just Blaze. What a team. At 16, just being in the same room as those dudes was all I needed. All in all though, Dame Dash might have been the most inspirational person. He was def the driver of that ship and he embodied everything Roc-A-Fella was. Dame definitely looked out for me greatly throughout the years, even after I stopped working there.

Whoresneverlearn.com : In a past interview you listed Kanye West as one of the people you would love to work with. Considering the good relationship you have with Taz Arnold of Sa Ra and his TiSa movement, is that going to be happening soon or has it already happened?

CurT@!n$ : Taz is family. We secretly plotting to take over the world. We got a mission right now. But he's def gonna be involved in anything CurT@!n$ related and I'm def involved with the T!$A projects. Music, fashion, life, we are 2 of the strongest forces about to be unleashed to the world. Watch.

Whoresneverlearn.com : You recently dropped the video to Night Of The Living Dope. I absolutely love the aesthetic of the video, who came up with that and what was your reaction upon seeing the finished product?

CurT@!n$ : Thank you, thank you, thank you! The video was a collaborative effort between myself and Lance Drake the director. We put our minds together and came up with the color concepts, the lighting. Lance has the best production team and they just put together an amazing set for me. All I had to do was show up with my wardrobe. Being at the shoot, then seeing the rough cut was amazing. The 1st draft of the video was everything you saw minus a few tweaks and the animation. I loved it. Close to the release date, Lance hits me with the new draft with the animation and I was speechless. I didn't even expect that and it just added that much more life to the video.

Whoresneverlearn.com : Speaking of aesthetic you're probably one of the better dressed rappers out today. What is it about fashion you love and how would you define your style?

CurT@!n$ : Thank you. I've heard recently someone call me a label whore (Ed's note : He fits right in on WNL). I'm a student of Andy Warhol. I believe that branding is art within itself. When I dress and you see all these logo's, its a method to the madness. Its never random. There is a story I'm telling you about me, without even opening my mouth. My style is very unorthodox. I slip into different chambers every here and there but for the most part I keep it consistent. I'm a Coca-Cola, Benetton, MCM kid, but I also adore YSL, Gucci, and Ralph Lauren. I take all those facets and I create my little story with the threads.

Whoresneverlearn.com : What brands/labels have you excited whenever they have a new line out?

CurT@!n$ : Uh...I'm not big on brands, I'm more into the pieces. I love Hermes belts and scarves, but I hate their clothing, you see, so it's more of the pieces I'm into. Whenever Gucci does a jacket, I pay attention. Louis Vuitton makes the best hats, Goyard and Valextra are tied for best wallets. Fendi makes the best scarves. You see, I can go on and on about what pieces I'm looking for season to season from every designer.

Whoresneverlearn.com : Your company, High Society Life was meant to be producing a clothing range. Is that still happening and what can be expected from that in terms of aesthetic? And can we expect a HSL x MCM collaboration?

CurT@!n$ : That is 1000% still happening. We are in the infant stages of the company but we have a clear vision of what we want to execute. HSL x MCM sounds incredible, I would love for that to happen. I really really really want to approach Benetton about doing a collection. I can do some damage over there.

Whoresneverlearn.com : At age 15 you were discovered by DJ Clark Kent who also discovered Jay Z. Whats your relationship with him like and did he have any input on Rebel Radio?

CurT@!n$ : Clark is my big brother. I've known Clark since I was 15. Clark has schooled me to everything under the sun, he's taken me under his wing and has been there guiding my career forever. Clark has and will always have an input into anything CurT@!n$ related.



Whoresneverlearn.com : I have to ask, he's quite a sneaker head, did he influence your love for footwear in anyway?

CurT@!n$ : Nah not really. I've always been into kicks since a young boy. I was always infatuated with Jordans. I'm not even a real big sneaker head though. I like what I like but I'm not do-or-die for kicks. I'm more into clothing.

Whoresneverlearn.com : Speaking of footwear, whatever happened to the video for your song "It's the shoes"?

CurT@!n$ : We shot it, but never released it. Legal issues. Who knows, maybe one day we'll get to see it. I've actually never saw it, so I cant tell you much about it besides the fact that the concept was really ill.

Whoresneverlearn.com : Still on the subject of footwear, what shoe are you currently salivating over?

CurT@!n$ : Nothing. I don't really go crazy for sneakers anymore. Every sneaker I ever gawked at, I at one point of time owned. Nowadays I wear my green Puma Clydes almost everyday. My black/red Jordan 1's get love and my Silver/Red Vandals get burn. Other than that, I'm in a pair of suede loafers with no socks, chilling!

Whoresneverlearn.com : Do you still write for Steve O's Laced magazine?

CurT@!n$ : Yes. Journalism is one of my favorite subjects and I love writing. The HSL magazine is coming sometime soon. Ha! Spoiler alert. I'm not good with secrets.


Whoresneverlearn.com : Kanye, who is a bit of a fashion icon called you a fashion genius in the May 2007 issue of Complex magazine. How does it feel to receive such an accolade from someone who you described from your time working at Roc A Fella records, as "dressed incredibly well, almost too good for a rapper"?

CurT@!n$ : He was one of the best dressed rappers ever. In our generation he might be #1. But just someone on that level acknowledging me and what I do was very humbling and let me know that I was doing something right with dressing. You don't wanna know how many "What the fuck are you wearing?" conversations I've had, and not in a positive way. My style was definitely looked at as WACK for a period of time, until Kanye said it was the next level. Then people changed their perspective. I dunno, that was an honor to be name dropped from him in a fashion conversation.


Whoresneverlearn.com : Going back to the music. You were one of the first rappers to really utilize the Internet by leaking songs and engaging directly with the fans on forums and whatnot. With downloading at an all time high, do you think the net has helped or hindered the music?

CurT@!n$ : Helped. It helped you save money and helped you save time. I was and avid purchaser of music. I've spent countless dollars buying albums and only liking one song, and that song might have not even been a single. So hey the net helped fans decipher the good shit from the bullshit. Labels were getting rich but fans were getting cheated. The fans rebelled and now you see whats happening. Everyone is talking that talk about putting emphasis back on making "Albums" and not just a collection of songs. I love the internet, it makes the experience of getting music much more enjoyable. Anybody who hates on the net, probably didn't make good music anyway. If Lil Wayne and Kanye can embrace the internet and use that as a tool to push their music, then somethings wrong with other peoples music. It has nothing to do with downloading.


Whoresneverlearn.com : You're also a ghostwriter to some of hip hop's heavyweights. This may be a long shot but care to disclose some identities?

CurT@!n$ : I know not of what you speak of...



Whoresneverlearn.com : The title to your full length album is called A Beautiful mind. Has that been recorded and awaiting a release date? When it does get released, what can we expect from it?

CurT@!n$ : I've been recording "A Beautiful Mind" since the day I was born. I record everyday and in between doing these mix tape series', I might get a joint that is just too crazy for a mix tape so I stash that in the album folder. I got over 3,000 songs recorded in my catalogue right now, I've burnt out over 5 Lacie drives and I'm still going. Got a studio in my crib in LA and NY so I can record constantly. The album is gonna be serious though. Its me in my rawest, purest form. Same structure as the mix tapes as far as storyline goes, but the music is gonna change the world. Watch! Expect it to drop somewhere in 2010. I got the whole 2009 to prepare you guys. Its gonna be a sight to see.


Whoresneverlearn.com : Before we wrap up this interview I have to ask, since the mix tape is called Rebel Radio, what act of rebelliousness have you been recently involved in?

CurT@!n$ : Ha! Me? I been staying out of trouble lately. You see the Kyte TV videos, when bad shit go down, I'm usually just taping it. I mean besides stealing a sweater here and there and instigating fights, I'm pretty much OK. I've toned down a lot during the years. Got more business minded and just focused. Uhmmm...I dunno, I cant think of anything crazy I've done lately.


Whoresneverlearn.com : Apart from Rebel Radio. What else can the fans expect from CurT@!n$ in 2009?

CurT@!n$ : Rebel Radio is gonna be an actual monthly radio show I'm doing...The Great Adventures Of Dope Boy C series continues, there are about 4 new series coming and the re-release of Dope City Vol. 1...Visually I'm gonna stay in your face...musically I'm gonna stay in your ear...Just stay tuned, that's all I can say....Stay tuned. Its gonna be great. I promise.


Whoresneverlearn.com : Would you like to shout out anyone?

CurT@!n$ : Yes. Shouts to the whole High Society Life team. Ody, Torch, Bingy, Clark, Alexis, Jalen. Brooklyn, Carroll st., shouts to you for supporting. Shouts to everybody supporting. I promise you nothing but greatness to come in the future.

CurT@!n$' "Rebel Radio" will be released tomorrow (Tuesday 13th January 2009). Make sure you check back here for a download link as well as album art.

At the age of 15, he was discovered by DJ Clark Kent. Also responsible for bringing to the attention of the world, some guy you may have heard of called Jay Z.

He's released 4 critically acclaimed mix tapes and was personally requested to be the opening act for 50Cent and G Unit on the Funk Master Flex car show tour. He embraced the power of the internet by personally leaking his music to the fans way before it became cool to do so.

And he has probably written your favourite rapper's best verse, although he refuses to confirm or deny. If you still don't know who he is, rest assured 2009 visually he will be in your face and musically in your ears.


"I am nothing more than an architect, my music is my blueprint for society" - Curt@!n$

Whoresneverlearn.com : Tell us who you are and what it is that you do?

CurT@!n$ : They call me The Magnificent Dope Boy C of the legendary High Society Life but you can call me *CurT@!n$*! and uhhh I rap. Hi.

Whoresneverlearn.com : You've been absent from hip hop for a while now, can you tell us what prompted that move?

CurT@!n$ : Uh...I was just drained. I been in the game for almost 10 years now, I'm only 24! It gets tough on a young'n sometimes, so I just fell back, got my mind right, got my situation right and planned it out better. Hopefully this go round is the last go round and we take it to the moon.

Whoresneverlearn.com : And you're now back, what was the catalyst that brought about your return?

CurT@!n$ : It was basically the inspiration of Kanye West and Lupe Fiasco. I admire those dudes greatly and they are fans of mine as well, so just seeing them do their thing and basically create their own lanes and make it work gave me all the push I needed to try my hand one more time at it.

Whoresneverlearn.com : Since your absence the musical landscape as far as hip hop is concerned has changed a lot. What do you think of the current crop of artistes in the field right now?

CurT@!n$ : Uh its pretty cool. I would be lying if I told you that I keep up with the latest in hip-hop right now, but from what I hear/see out there, it seems like everybody's tryna establish their own identity and stay true to them and I think that's pretty dope within itself.

Whoresneverlearn.com : Since your return you've got off on an incredible running start. What was it like getting back into the studio once more to create songs that has the Internet and fans alike buzzing and anticipating a release?

CurT@!n$ : It felt great to see the peoples reaction. I honestly didn't expect such a warm welcome back. I honestly never really stopped recording, I just refrained from putting music out. I would secretly record songs and just keep them to myself. To tell you the truth "Night Of The Living Dope (Johnny's Revenge)" was recorded last October, so it was just sitting there for a whole year before I even put it out. So the music has always been there, its just incredible to see the people still responding to it and loving it. That lets me know that I'm still on the right path.



Whoresneverlearn.com : Lets talk about your forthcoming mix tape, Rebel Radio. What can the fans expect from this new offering and what do you hope to achieve from it?

CurT@!n$ : Rebel Radio is just hard rapping. Plain and simple hard raps. When people first got introduced to me years ago, I was known for my wordplay and punchlines and things of that sort. My real forte is making records, I put together records better than I can actually rap. You know some people rap better than they make records. Over the course of time, I strayed away from giving people that real in your face rewind this again kind of rapping. Sooooo I said, what better re-introduction, than a mix tape with strictly hardcore rapping. Every joint is just me going in. Hooks are at a minimum, guest appearances are at a minimum, its focusing on the raps. I wanna remind people that I rap better than 95% of rappers out. Big statement, but I think "The Dope Supremacy" shut up all doubt and arguments about my lyrical ability. But I promise, after this one, its back to making incredible music, I owe the fans this one, but I got bigger fish to fry.

Whoresneverlearn.com : Some people may not know this but, Rebel Radio is the second installment of the Dope Boy C series. Can you tell us about the first mix tape, what impact it made and what you have done differently on the sophomore episode?

CurT@!n$ : Uh the first installment was "The Great Adventures Of Dope Boy C: Dope City Vol. 1" and that was me just styling and enjoying life. The vibe of that was real fly and I rapped over all old school instrumentals. The storyline was basically "Dope City", which is a metaphor for my mind. I live in Dope City, I'm in my own world, so that series was just letting people in on my little crazy world. People are requesting that we re-release it. It was very limited, very hard to get, but it was a treasure for everybody who got a chance to get to it. I am definitely gonna do a pt. 2, and I'm gonna mos def re-release pt. 1 sometime this year.

Whoresneverlearn.com : You're out in LA a lot and re located there at one point when you were signed to Tyrese's Headquarters Entertainment. At the moment, LA is undergoing a renaissance of sort as far as hip hop. What do you think of this and has it influenced you in any way? Also what lessons where learned from your time at Headquarters?

CurT@!n$ : I'm really enjoying the boom in the L.A hip-hop scene. Pac Div, U.N.I, Diz Gibran, and Dom Kennedy are definitely creating a new movement for the youth in L.A. I respect what all of those cats are doing. It's def a different scene than NY hip-hop, so that itself is inspiring to hear these stories from another walk of life. As far as Headquarter goes, I learned how important it is to protect your brand and I learned to look at myself as a business.

In the concluding part of the interview on Monday (12-01-09). CurT@!n$ talks about working at Roc A Fella Records, meeting Jay Z, making the Night of The Living Dope video, Kanye West, fashion and much more.

Make sure you check back!

Been gone for awhile ... family issues and such.

However, I'm back! With a new computer and new list of things that I. Am. Feeling.

1. Okay, so I'm super late on Asher Roth. I honestly just figured he was another "spur-of-the-moment" rapper ... until I heard him on "Change Gon' Come" with Charles Hamilton and B.O.B. After downloading his mixtape, "Greenhouse Effect", I am officially feeling Asher Roth's music. (thanks to 2dopeboyz.com for the link!)

2. The Award Tour lookbook. This is definitely my style of clothing.

3. Lakers are the only undefeated team in the NBA. MVP! For KB!

4. Streetlights by Kanye. I know a lot of people who aren't getting this album. I personally am, but I'm an album collector anyway. This song though, is so nice to me. Perfect for late nights thinking about that special person lol. Good luck trying to find it on the internetz. If you can't, just hit me up. I won't be posting it on the blog.

5. This interview on someone I had never heard of before.

The regular readers of the site will already have a vague idea who Nov Ganon is. But because we here at whoresneverlearn.com like to be the early source of information, I recently interviewed Mr Ganon to get a better insight as to who he is and what he's about.

We talk everything from astrology to basketball and more. Ladies and gentlemen, I give you Nov Ganon.


Whoresneverlearn.com : Lets start off by telling the readers who you are and what it is that you do.

Nov Ganon : I'm Nov Ganon. I represent the voice of F.H.M. I am a hip hop fusion artist, I love to mix different genres within my music. Also currently the creative director of Askstar clothing, So basically I do a lot to keep me busy.

WNL : Before we go any further, you have to tell us more about your name. It's very usual and creative and I feel that part of a rapper's creativity should be reflected in their chosen moniker.

NG : Most definitely. I got the name Nov through basketball and Ganon was influenced by astrology. At the time I had no solid name so I decided I needed something different. I didn't really want to just be Nov or just be Ganon so a friend of mines suggested I use both and there you have it "Nov Ganon".

WNL : Being that you're from Brooklyn, a borough of NY home to a few hip hop legends how has that influenced or affected your music?

NG : Music from Brooklyn will always influence me. The main thing about Brooklyn is originality and I incorporate that into everything I do music wise. In a sense, lately its kind of heavy anchor on your back being a hip hop artist from New York in general but hey, I got a strong back!

WNL : Going back to your name, it's influenced by astrology and basketball. What is it about astrology that intrigues you and how did you get into?

NG : Astrology is cool!!! Honestly, I don't really follow it as much anymore but I got into it back in high school. Every morning I would read the newspaper and couldn't wait to see what my horoscope says. I'm a Pisces by the way ladies!

WNL : I mentioned basketball earlier, you don't play anymore because you're focusing more on your rapping. I'm sure you however have a favourite team and player. Can you tell us who those are and would you ever consider going back to play?

NG : Of course lol... My favourite team has always been the Pacers (I know, I know they suck now) but my favourite player is Kobe hands down. I love to think of myself as the younger version of Kobe in this music game, in the beginning I played with the best and in the future I will grow into a force to be reckoned with. And as playing basketball, I would love to get back on the courts to embarrass people. The rush is remarkable lol.

WNL : Your crew FHM are a diverse group of individuals. Tell us about that and how did it all come about?

NG : F.H.M stands for Flew Humble Martians. The group started when talented people all get together and have similar goals and have no problem seeing eye to eye to make them come true. We basically merch on our own keeping it all in house and move as a unit as oppose to individually.

WNL : Still on FHM. You guys remind me of another NY crew (GFCNYC) in terms of style and aspirations. Is it fair to say you guys draw some influences from them?

NG : I wouldn't say that we draw influences from them, but New York is a very driven area. We respect motivation hands down. But we stand for totally different things but yet we have a lot in common such as bringing the "old New York" culture back. As far as style we're "flew". We been fly lol.


WNL : Music wise you draw influences from a lot of older artistes but the one that strikes me is Beethoven. Tell us about this and what it is about him that you like. And also can we expect any classical music themed songs from you?

NG : haha...I fell in love with classical music in the 11th grade. I had this music teacher that wore the same clothes everyday and she smelt like old shaq sneakers. One day she played some Beethoven and I just had to research his music. The thing about Beethoven's music that I love is the length in the numbers, ahhh man. And as for classical themed songs you might have one coming sooner than u think.

WNL : You have quite a few songs floating around the internet and getting good responses from blogs but I have to ask, when can we expect an album?

NG : Thank you! The response has been grand. Everyone can expect a release this fall. It will be entitled "The Cram Session". The Mix tape collection will all be themed together so be ready to be entertained.

WNL : "I'm an 80s baby but I can tell you what the 90s like" - Nov Ganon.

I like that line and I have to ask if that is a teaser as to what the overall theme of your album will be like. Boom bap beats reminiscent of that era and imagery with a new school twist or am I getting a bit ahead of myself?

NG : It definitely is the theme of the album. It will definitely grab the essence of the 90's but it will also jump into the future. Boom Baps are groovy. You might not be ahead you might have actually hit the nail on the head. My main focus is to be original and to make great music.

WNL : You were recently featured in Hypebeast's, Hypetracks section as well as being featured on an MF DOOM mix tape and prior to all this URB magazine counted you amongst the next one thousand. What has the response of the public been towards you? Do you now get recognised a lot?

NG : lol... A little bit. In Soho a gurl was looking at me kind of funny and then she came up to me and was like " yo you did that Epiphany song right?" and I'm like "yeah, you like it?" shes goes "yeah I got that ish on my page!". I couldn't do anything but laugh. I've have a few more encounters like that, some funnier than others.

WNL : You're a self confessed "studio bum". How long do you spend in the studio and what is a typical Nov Ganon session like?

NG : A typical Nov Ganon Session has a bowl of corn pops and snickers ice cream bars. As soon as I put the head phones on, I become one with the beat blocking everything else out. Some sessions are longer than others but it doesn't take more than one try to finish a song.

WNL : You stated in your bio that hip hop is disintegrating and people don't "support local artistes but you plan to recreate the intactness for the future". Can you give us some more insight into this?

NG : Hip hop isn't dying its just sick right now. People don't support it like they did back in the 80's or the 90's, which makes artistes suffer in a sense. Go to a local artiste's show and show some support!

WNL : I happen to know that you hate people who steal music. Are we talking about artistes stealing another artistes whole song or people who download illegally?

NG : I'm definitely talking about artist on artist. If you didn't write it or buy it don't steal it. I've seen it so much its just disgusts me to another level now. I love people who download music without the internet there would be no Nov Ganon. But as far as more established artist "try" to keep the downloading to a minimal.


WNL : Let's talk about one of your other favourite things, fashion. What brands have you gasping while screaming "I gotta have that?!".

NG : Yes yes I love fashion, I went to a fashion school. Right now I'm into Akstar of course and raw denims. But other brands that have me going crazy are YSL,Y-3, and Rocksmith clothing. I also love what overseas have to offer when it comes to fashion.

WNL : Your boy Akstar has a clothing line, how much creative input do you have in that and can we expect some limited Ganon merchandise?

NG : Well as the creative director I just try to infuse Ak with as much inspiration as possible, in the end its a group effort and a movement. Limited Nov Ganon merchandise is in the works as we speak!

WNL : As far as fashion trends go, what trend would you like to see disappear forever?

NG : The number one trend I want to see go is that 80's trend. Damn, that motha gots to go! No disrespect to them retro kids but the 80's are long gone lets move on and grow.

WNL : What can we expect from Nov Ganon in the next few months?

NG : New new new!!! Everything new. New music will always be coming out, I'm also going to be doing a lot of traveling in the near future so lookout for that. New Akstar Clothing will always be coming out.

WNL : Before we round this interview up, I have to ask. Whats the deal with pancakes and champagne together?

NG : Omg! I love pancakes and Moet!!! Man, its just a rush but more of a refined rush. You have not lived till you had pancakes and champagne. It's an every Saturday morning thing. I think it developed into a habit.

WNL : Is there anyone you would like to shout out?

NG : F.H.M!!! Rich, Ak, Von, Jay s, Lex, Piff, my homie Santo we def do it right!, The big homie Kev Rob, Shawn, J-dub, Mdot, G5 Ky, Whores Never learn, chef mo mo, Rain I know I'm forgetting a lot of people but you know I gotchu! F.H.M WE ALL WE GOT!!!

RAtheMC finally drops her mix tape today. Click HERE to download and once you're done come back and read the interview I conducted with her HERE.

A few days ago I had the chance to interview in my opinion one of the best female emcees making her way into the game right now, RAtheMC.

I first came across RA's music when her boy Judah a.k.a MrHighinDemand sent me some of her tracks and since then I have been a strong supporter of hers. No other female emcee has had me this excited since Rah Digga. Read as I talk to RA about everything from gogo music to fashion and Washington DC.

Whoresneverlearn.com : For those who don't know, tell us who you are and for how long have you been doing what you do?

RAtheMC : Well I go by the name of RAtheMC. I'm a rapper/singer from Washington D.C. signed to Strange Music Imprint & I've been rapping for about 9years now & singing all my life.

WNL.com : Now, before we go any further I heard rumors of you being affiliated with Kanye's G.O.O.D music label. Are there any truths in that? And if so can we expect to hear you on a Kanye beat very soon?

RTMC : Nah that's just a rumor that began when a blogger posted my Kid Cudi remix under his G.O.O.D music label section. I can't say I was mad at that rumor though lol! Kanye whatup?!

WNL.com : You used to be in a group. What prompted you to go solo and are there going to be any reforming once you have risen to a comfortable position a la Missy?

RTMC : I'm actually still one half of the group Hyll Factor, along with the vocalist Mz.Mimz. Although we're both pursuing solo careers, we continue to collectively perform as Hyll Factor throughout D.C., ATL and NYC.

WNL.com : In the past few years we have seen a decline in skilled female emcees who are not willing to talk about triple x rated issues and parade around in videos naked, why do you think that is?

RTMC : Female MC's used to rap like they had something to prove. The decline started with this new movement of female rappers who saw success in that "sex sales" route and got comfortable. Female rappers somewhere along the way stopped having a concern for the actual lyrics in their records, as long as their in rotation.

WNL.com : You're from Washington DC, a city synonymous with go-go music. Can you tell us what exactly go-go music is and if any how much influence it has on your music?

RTMC : Go go music is pretty much music with a live blend of instruments, mostly percussion that originated in Washington D.C....... I would say go go music has somewhat of an influence on my music. I love to listen to it but I haven't done too much rapping over go go beats.

WNL.com : At the moment there is also another entity synonymous with DC and that's Wale. What do you think of his rising stardom and music? And can we expect any collaborations between the two of you?

RTMC : I'm a big fan of Wale's music. The success is well deserved. It's refreshing to hear lyrical hip hop from a Washingtonian. As far as collabs go, I can see a RAtheMC/Wale track in the near future.

WNL.com : Since we're a lifestyle site and one of the things we focus on is fashion, lets talk about your style. What would you call it if you had to put a label on it?

RTMC : FRESH! lol........It's original, I think at least, it's flashy most of the time, and it's always me. Whether I'm in ashy straight leg jeans and sneakers or a high waisted pencil skirt and black/white Oxfords, I'm always comfortable.

WNL.com : How much of a lover of fashion are you and what brands/designers do you regularly look out for?

RTMC : Fashion and music go hand in hand for me. I can't record, perform, or even write a song unless I'm geared up, lol. Designers I look out for right now would be MCM, Alessandro Dell'Aqua, Claw Money, American Apparel, BBC, and Maharishi.

WNL.com : Who are your fashion icons and besides the obvious, what rapper right now would you say always puts it down in terms of style?

RTMC : My fashion icons are people like Andre 3000, Taz Arnold, and of course Kanye. I look up to people who use fashion as an instrument and let their outfit tell it's own story. Honestly, if you really want to talk about who consistently sets trends right now, I'd have to say Rhianna. People sleep on her style game but she's always trying new looks and everybody seems to follow suit, lol.


WNL.com : On your website it says you're a photographer and stylist. Who have you clients been in regards to photography and what do you enjoy taking pictures of?

RTMC : Photography is just a hobby I picked up about 5 years ago, but it's definitely one I wouldn't mind pursuing as a career one day. So far I've taken pictures for artist such a Lil' Mo, Jesse Boykins III, Mz.Mimz, Judah, and a few others. I enjoy taking candid shots. People in their own element.

WNL.com : Back to music, what musicians influenced you when you where growing up?

RTMC : Growing up I listened to A LOT of Fugees, Biggie, Jay-Z, Outkast,Missy, Michael Jackson,Donny Hathaway, Marvin Gaye, and StevieWonder. I was always inspired by artist who were more like narrators than musicians. Artist who could change your entire perspective in one song.

WNL.com : Your flow has a battle rapper tone to it. Is it right to call you that and if you are who have you battled and who would you love to battle given the chance?

RTMC : Nah I wouldn't say I'm a battle rapper anymore. I can come across that way because I'm a very competitive rapper and I got my start by battling back in the day, but I don't do too much of that these days.

WNL.com : What female emcees in the game do you check for and on a lyrical as well as all round level who do you rate?

RTMC : All the female MC's I used to check for aren't around anymore. I can't really say I look out for any of the female rappers out right now besides Teyana Taylor. She's a talented kid.

WNL.com : What album are you currently listening to?

RTMC : I've been stuck on 88 Keys "Adam's Case Files" for about a month now.

WNL.com : Speaking of album are you currently working on yours and how far
into it are you?

RTMC : I've been working on my album for the past year and it changes everyday, lol. Some songs may make the album and some have been used for other projects. There will be a RAtheMC LP coming soon though.



WNL.com : What can we expect from your album and are there any confirmed guest or are you going it alone?

RTMC : You can expect a wide variety of hip-hop, soul, r&b, and pop music with a dope blend. As far as guest goes, who knows....

WNL.com : Before the album drops, can we expect a mix tape from you?

RTMC : You sure can! I have a mix tape dropping August 19th on Strange Music! I can't speak on it too much but I will say there are some big names involved, I'm super excited about it, and I think it's gonna shake the street up a lil bit.......Or maybe a lot! lol. It will be available for download on myspace.com/sososostrange

WNL.com : Is there anyone you would like to shout out?

RTMC : The Strange Music Imprint team, and everyone who supports RAtheMC!

The WNL.com regular sits down to talk everything from his name to Garth Brooks.

And if you're in the Brooklyn area he has a show coming up. I wonder when he's going to make it out to London for a show.

Joel Calvin a friend of Mr swagger blog himself, Sabien Flint. You have no idea what I'm talking about are you?

Well a few weeks ago after meeting N.E.R.D, Ms Stern and I tried our hands at a scene junkie competition to get the chance to interview them by asking them the most original fan question.

Well, we lost but we had fun making our entry. Below is the video of the fan interview who did win and at the beginning you get to see Mr swagger himself in the green fitted talking away. What's good Sabien?

Joel Calvin Wins the Chance to Interview N*E*R*D!


And this is our entry for anyone interested.



You can see more videos of our antics over at any of our channels on the panel to your right.

Ok, so I thought I would try and show everyone what the fashions are like here in Cananananananadia. This installment is comin from Sudbury, which I guess is a relatively large city. Compare it to lets say.........Sutton, it's about that size.
So I wanted to look at what 'the youth' fashion is like here so i went to the most obvious place, the mall (probably not the best place to look for conscious kids), but hey I didn't know where to start.

Questions
1. What are your favourite brands?
2. What is your favourite clothing shop?
3. What do you think of plaid? (Just for Tina Turnover)
4. Do you research what to wear before you buy?
5. Who would you say is your biggest style influence?
6. Do you have an active interest in fashion?

Jamie & Kevin

1. Roots, Lakai, Plain Stuff, Wesc, Obey, Six Pack
2. Aila Gallery (help?)
3. Longsleeve stuff is ok, but I wouldn't wear plaid shorts
4. I will look at Online stores for high street stuff, but I don't buy online.
5. Skateboarding & friends
6. Yes
These two were probably the most style concious, and they dropped a few brand names like obey and wesc, but nothing proper street - also the fact that they seemed like scenesters worries me a bit.


Joey, Derek, Steve & Jesse

1. Normal high street stuff, skateboarding brands
2. Urban Outfitters (Please believe Urban Outfitters is way shitter here than it is in the UK, its like fucking topshop)
3. Plaid is always gonna be the same, not out of fashion, not in fashion.
4. They shop online (Mainstream)
5. Music, Al Pacino (good answer), Brad Pitt, Jude Law
6. Not interested in fashion at all
aaaaaaaaand they wanted to start a t-shirt company. noice.


Sabrine & Kangas

1. No Brands, not interested
2. Value Village (bad thrift shop), Jacob Connection
3. Plaid is great, and it's mainstream
4. We do no research, online, magazine etc.
5. Kate Hudson, Gwen Stefani, Johnny Depp
6. No
The majority of the canadian youth dresses slightly worse than this, which i spose isn't too bad, its mainstream.


Julie (girl is fiiiiiggggnn)

1. Roxy, Lacoste - The new seasons, not classic stuff
2. H&M (Cooler than it is in Britain)
3. Yes, but it's starting to lose it's way, it has to be worn properly
4. Magazines - Teen Vogue, Cosmo
5. Mischa Barton
6. Yeah, definately
(Dont Watch) If Julie is reading this. Get in touch yeah?.


I dont know, I wasn't really impressed by Sudbury, it's a pretty big fucking town. What does everyone think? Up next is Temagami, and then later, my greatest hope, Toronto.
Assalam

He started skating due to some turtles which have in turn helped him to gain affiliation to some well known and respected brands. Soon to go pro as well as being a rapper in his spare time and a good friend to Kanye West's barber, I hit up Ree$e Dollaz to speak on these and more.


WNL.com : You've been skating for 9years now. What got you into skating and why?

Ree$e Dollaz : Yeah man pretty much..I don't really know what made me get into skating all I know is my mom bought me a ninja turtle skateboard when I was younger and that's what started it up ...my homie Sierra Fellers gave me my first real board ..he's pro for foundation skateboards ..but pretty much I got inspired from guys like Stevie Williams , Clyde singleton and Lavar McBride those dudes where the illa...and lee smith also *butters*

WNL.com : You skated for the hundreds and was tagged "the worst kid ever". What was it like skating for them and why did that relationship end?

RD : Lol @ that man str8 up cuz I'm gudder as fuck lol..nah I dunno people just called me that as a lil nickname I guess..I have a lot of nicknames a ridiculous amount @ that..but the hundreds that was whatever, I don't even think Ben or Bobby knew how that ended but it was some bullshit thanks switch...ha.

WNL.com : At the time you skated for the hundreds, you were also filming the skate video, "take that" with Aki Turner, what was that like and when is it dropping?

RD : honestly...I've never even seen the video ..at the time of filming I got injured pretty badly so it cut my part out ..I've heard I'm in montages though lol...and Aki is a good kid..I just saw him on a couple occasions we speaking and stuff like that.

WNL.com : Currently you skate for NikeSB, thunder trucks, gold and Diamond supply co. Aside from free stuff, what are the perks of being involved with all these brands?

RD : word..well change that I ride for force trucks lol thanks Justin Williams aka ears...and its just a good feeling to have people who look out for you and show interest in my talent as a upcoming skater ya know..I puts that work in son!

WNL.com : You currently reside in Atlanta GA by way of LA and Brooklyn, why the move?

RD : Umm my girl is a factor in that ..not to sound like a cake lol..but I needed a change of pace and environment ya know ..and the south is what it is anyway..I actually use to live in florida *shouts to 850*.

WNL.com : As far as skating goes who are your influences and what skaters of your generation do you look at and think, "damn, that dude is going to be a problem"?

RD : My influences were all the niggas on the corner selling drugs and driving acura legends wit the fila track suits...nah but just the OGs like Gino and as I mentioned Stevie Williams..he's the homie he looks out for me ..I look up to dude ..also joey suriel is a big influence on me to ..he's a christian and he helps me keep my head on str8 the parents play a influential role on me to they keep a nigga out the hood and living good lol...and as for a problem ...shhiiiit lets see...mmm IMA FUCKIN PROBLEM...ME AND ALL MY MOB NIGGAZ...THOMAS WARDLOW , JACOB WALDER AND MY NIGGA GUCCI MANE AKA ABNER JACQUES...we hurting kids this year lol.

WNL.com : There aren't many, if any well known female skaters. Why do you think that is?

RD : hell I dunno...I neva really pay attention to em haha..that chic Lindsey something...she pretty nice..she will nollie crook on ur moms son.



WNL.com : You recently had the chance to skate with Ibn Jasper what was that like?

RD : Ha....ahh Ibn Jasper...Ibn is my mentor/best friend/boss, man. Its fun for days with him..he puts me onto a lot of stuff ..Ibn is smart ass dude ..he's looks like he bout 19 but he's really like 78 yrs old lmao...Ibn is old school so don't play him in skate unless u like loosing.

WNL.com : Over the past few years, skating as well as skater fashion and culture has become more mainstream. What are your views on people who sheepishly follow it and carry boards around as fashion accessories?

RD : Oh you mean the pac-sun niggaz...that's some lame shit there...in a way the mainstream has done us "skaters" some good..I've gone and gotten into places and been places that I think if I didn't skate I would have never had a chance to experience ya know...but on some real talk people need to stop trynna be a skater if it doesn't mean anything to them..this is my life ..me and my niggaz live this daily ya know we ain't some gimmick or half assing dudes.

WNL.com : Aside from skating, you also rap and produce. Who are your influences in this field?

RD : Nah I just rap...I couldn't even tell you how to make a beat lol..but my influences came from the big homie R.I.P Rayquon Elliot aka Stack Bundles..him and fab where big influences to me they aren't the only ones but they put it on heavy which made me pick up a pen and pad in my spare time.

WNL.com : You're also cool with our boy Sais. Are there any plans of a collabo soon?

RD : Fuck Sais old ass nigga lmao..nah, that's my homie for life...I think he like disappeared or something nigga is in the sticks somewhere...I think I've said nigga like 100 times in this interview...is that too niggerish?

WNL.com : What are your views regarding the merging of hip hop and skate culture?

RD : Its fantastic...its always been there for sure..just bout time real recognize real.

WNL.com : What album or artiste gets heavy burn in your iPod right now and what do you listen to when you go skate?

RD : Man..so much stuff in the ipod but I bangs that Gucci mane...he can't rap but he gets it in on them tracks lol...it just depends on my mood ya know I got a lot in there from Stack Bundles to Marvin Gaye...can't forget my whoadie Plies.

WNL.com : Aside from music, you're also a big fan of tattoos. How many have you got so far and which one is your most favourite?

RD : I think I got 8...their all really huge ones...my fave tatt or generation one is megatron on my right arm...I'm a big transformers nerd.



WNL.com : People from Brooklyn always have an incredible amount of pride in themselves and for the fact they come from Brooklyn.Why do you think that is?

RD : Because Brooklyn is the home of the real EAST NEW YORK BANG BANG WHERE U HANG! lol.

WNL.com : Whats it like living in the south compared to BK? And do you ever come across like that cat from ATL (The T.I movie) making the fact known?

RD : I love the south i consider myself from the south lol..and I've seen that dude on a couple of occasions...celebrities if you wanna call em that don't impress me one bit.

WNL.com : You got anyone you would like to shout out?

RD : The whole b.g.s , everybody @ diamond supply , Oliver and Kevin @ nike sb , Justin Williams @ force trucks , my family, my baby mama Ashleigh Jeter lmao , Antwuan Dixon, Terry Kennedy, J-dubbz, Gucci mane, GOD, Stefano and his camera without this fool I wouldn't have came out swingin like I am lol...All the light skinned girls with long hair, bamboo earrings and a phatty, Jereme Rogers , my nigga IBN "Moses" JASPER OLD ASS NIGGA lol....man so many people but big thank to all that's helped me along the way.

Feel free to leave comments about this interview.

So its been a while but I finally have time to upload the remaining part of the Doggie Diamonds/Diamonds Up production interview I did sometime back. I've been all over the place of late trying to get the site to a plateau I think is worthy of our standing so look out for some big changes to come in the next few weeks as well as some surprises. You can read the first part of this interview HERE if you missed it. You can also check out various other interviews we have done. More to come.


WNL.com: What can we expect from Diamonds Up productions in the next couple of months.

DD: In the next couple of months you'll see me (Doggie Diamonds) interviewing more people DVD's. You finally get a project from Potent with videos to go with them. You'll get a new project from U-Knowdis with video to match it. Forbez DVD will be coming out soon. That my DVD with Jordan Tower and M.Reck. My phones is always ringing and my email box is always full. So the skies the limit for me. I might get that call that could change the world soon. Who knows?

WNL.com: Whats your take on the whole digital age of music we're in right now. Do you condone downloading of albums or do you think it hurts the artistes in the long run.

DD: well everything is digital now, everything. it was only a matter of time before music went digital. CD's are digital. It's just that you can hold a CD in your hand. But in this day in times why should people go to the store and buy anything when everything is online. you can grocery shop online. You can buy cloths, sneakers, computers, what ever you want online. And everything gets bootlegged. You can buy a fake pair of Jordans right now online. So albums leaking online and being downloaded is just like every other product. It just hit the industry hard because they don't know how to adapt to it. The dumb thing to me is...They think it's cool to download ringtones but not albums. But the industry pushes ringtone rappers more. So people don't want to hear a whole album of jingles, so they gonna download it.

WNL.com: The industry is kind of stagnant right now, whats your take on the situation. What do you think needs to be done in order to kick start it and have people excited about story driven, well crafted rap music and not the song and dance stuff that seems to currently define hip hop at the moment.

DD: Well the artist set up isn't the same any more. A few years back artist used to drop a few singles with videos. Then they'll drop an album. Now the labels are dropping one single, maybe with a video, then the album is out. So it's like you really don't know too much about the artist, so why do you wanna buy and album from an unknown rapper? The fans are buying music based off if they can identify with the artist. Then you have established artist that think people are going to buy their album based off of their popularity. They're waiting on the label to promote them, market them and pay for everything. Sometimes you have to take your own money and support you project.




WNL.com: It seems that every other rapper from NY has a gimmick they use now, they talk about bringing NY back but never actually deliver. Do you think NY rap will ever return to the platform it once occupied. What do you think needs to be done in order to achieve this.

DD: Well how can you bring back something that never left. All that happened was other regions starting getting recognition. And I don't think NY is anymore gimmicky than any other region. 50 Cent is from where? Jay-Z is from where? They are top sellers out of the 5-6 artist that are doing major numbers. So I can't tell how never is not in the mix when some of the top sellers are from NY.

WNL.com: What advice would you give to anyone who's trying to be a rapper or producer at this stage of the game. Do you think its possible for entities similar to bad boy, death row and roc a fella to be prevalent once again and set the moods/trends of the culture.

DD: Check the egos at the door. Study your craft. When I say study I mean study. Do your history on who was here before you. Who did what and when and how they failed. Stop worrying about how someone else is doing what they're doing. Do what's gonna work for you. For u new artist and producers yall need to shut the fuck up sometimes. When you have someone trying to give you info on this music shit, sit back and listen. Stop thinking you know everything. you gotta be a student before you become a teacher. I'm not sure if there will ever be a dominant label like those labels you mentioned becuz everyone wants to be a star. Everyone wants the spotlight. All those labels failed as soon as the CEO jumped on camera, records or did interviews talking too much. Soon as that happened, the labels folded. Let the artist be artist and CEOs keep your ass behind the scenes and make sure the label is running smooth.

WNL.com: Is there anyone you would like to shout out

DD: yea shout out to he whole Diamonds Up Productions family. Shout out to all the members of Wanted And Respected. Shout out to M.Reck/Gutta Muzic, Jordan Tower, Fendi and all the artist that granted me interviews. Make sure you log on to my myspace .

Internet celebrity, supreme connoisseur, sneaker collector, columnist, rapper as well as funny GIF maker and lets not forget model. You're probably wondering who this person is? Read on and be enlightened.



WNL.com: First off, lets get it out of the way. Give people the correct pronunciation of your name

Sais: Sais is pronounced Size
Flow Is Bananas
I Belong to Mileena
But a Fan of Kitana's

WNL.com: And now for those with no idea, tell us who you are and what you're about

Sais: I'm everything combined in one shell. Some people know me through me through the Sneaker head community. Others know me through my music which is available to listen to at www.supersais.com

WNL.com: Lets talk music. How long have you been rapping for and who or what are your inspirations?

Sais: For a couple years on and off. I'm influenced by Jay, Nas, Eminem, uhhhhhhhhhhhhhhhhhhhh Wu uhhhh Kool G Rap, Treach, uhhhhhhhhh Big Pun... uhhhhhhhhhhhh mostly 90s rappers. Golden Era shit

WNL.com: So now that over achiever is all over the net and a few thousand people have it in their MP3 players, whats the next step for you music wise? Can we expect an album anytime soon?

Sais: Yeah I'm working on a project called Robot. It's in its beginning stages but it will be a full fledged album. I gotta schedule and plan and shii.. Maybe do a few shows.

WNL.com: Pat Glocks from the Overachiever mix tape was used in the youtube comic strip "How to be a hype beast". How did you feel when you found out and how has that small feature impacted your fan base?

Sais: Well people already knew me to be a hypebeast and that really got me more recognition throughout the street wear scene. I talk to the guys that made the video from time to time, real nice dudes.

WNL.com: I've seen you in quite a few clothing campaigns moonlighting as a model. How do you manage to score appearances for such revered brands?

Sais: I don't even know to tell you the truth, I just keep on getting asked to appear in them and my brother once told me, "If someone invites you to a party always say yes."

WNL.com: On the subject of clothes, you're a big fan of Supreme. What is it about Supreme that really grabs you?

Sais: I don't know, I like a nice clean style just understated. I'm past wearing a lot of killer crazy color combos. You might catch me in just a grey top jeans and some sneakers these days. Fashion doesn't always have to be so busy. Supreme bring a lot of old 90s fashion back where it wasn't so in your face and are innovative with their new designs also.

WNL.com: Sneakers are also a big part of you, what got you into collecting and how many pairs do you own as of last count?

Sais: I have about 60 something right now. Used to have like 100 of only Jordans now its a mixture of Dunks, Blazers, air Maxes and other miscellaneous nikes. I really don't fuck with different brands like that in the shoe department, you can call me loyal or boring in that sense. I do have some loom state van sk8 denim highs that are pretty cool, I hardly wear em though.

WNL.com: Do you still write for Laced magazine?

Sais: Yeah I do, next issue will be hitting news stands and the net in April I believe. It should be good.

WNL.com: You're also affiliated with a few NY names such as GFC, how did these affiliations come about and can we expect any collaborations in the future?

Sais: They fam, but for now I'm doing my own thing. We'll see what happens in the future. I tend to stay to myself. I'm actually a weirdo in real life.

WNL.com: You recently became an American citizen, how does that feel and will the Belgians not be angry you jumped ship?

Sais: I feel exactly the same man to tell you the truth, I'm the same old pimp. Ain't nothing change but my limp, which is more reminiscent of the George Washington bop.

WNL.com: Thank you for your time. Are there any links or shouts you would like throw out?

Sais: www.lacedmagazine.com, streetcosignor.blogspot.com, gas-d.com, adorkablememe.blogspot.com. That's about it I'm a bit tired to remember more.

It's finally up! The interview i did with R@ndomchild from about two weeks ago is now live. Sorry for the delay, it was quite a long interview and Youtube were not willing to host it due to the size. Anyway, megavideo has come to our rescue and it is now home to our second channel. Make sure you subscribe to both of our channels to your right.




Few things about the interview. Sorry for the somewhat poor sound quality (you may need to turn your speakers up slightly more than normal).

And i REALLY need to stop saying "like" in every sentence. It's all a learning curve.

A few weeks ago I had the opportunity to interview LochNess from The Award Tour brand . Those who are regular readers of the site will remember the video of their look book shoot I uploaded sometime back, anyway I emailed Loch some questions hoping to get more insight into this new and exciting brand and below are the results. Enjoy this short insight into the mind of a talented, determined and focused young man.



WNL.com: Tell us a bit about yourself and the Award Tour brand, a brief history of sort for those not familiar.

LochNess: Alright well first off my name is Phillip. Otherwise known from here to there as LochNess or the Knuckle Puck Kid. I live out in the great state of New Jersey in the US and I have an infatuation with Stewarts Cream Soda. The Award Tour is the clothing line of which I am Owner and Designer. The collection has been around for about three seasons now, seen enormous amounts of growth and is developing at the same time that I am maturing. Bigger and better things to come.

WNL.com: How do you feel about being in a generation of hip hop kids pioneering or should i say, bringing back the more fitted look to a genre vastly associated with over sized baggy clothes.

LochNess: I don't know if I would necessarily assert the fact that it is "Hip Hop" kids bringing back a more fitted look to the genre. I think that in general fashion moves in circles, if you look bad only a few decades you'll see the fitted jeans and clothing was omnipresent. I think that we went through the cycle of the oversized cascading jeans and thing have merely come back around full circle. At the same time do I get stares for my skinny jeans? Yes all of the time. I don't think the vast majority of the public has accepted this so called fitted look yet or perhaps its just me.

WNL.com: What inspires your designs and what prompted you at such a young age to want to design, create and market your own clothes.

LochNess: I am not sure if this sounds cliche or not but my inspiration literally does come from ever facet of my life. The specific inspiration behind Award Tour comes from the lifestyle that myself and those around me lead. Literally taking advantage of every moment and living life to its fullest potential. That opens a person up to all sorts of experiences for inspiration whether they be in music, art, or fashion. To give specifics some things that I always come back to to find inspiration are comics, art deco time period work, political propaganda poster work, typography books/blogs amongst hundreds of other random inspirations. As far as the age thing is concerned I truthfully just believe that I am one of the lucky people who finds what it is they want to do early on in life and do not struggle to find a path. I knew what it was I wanted to do for a decent amount of time and I have striving everyday to achieve that goal.

WNL.com: I know you're a big BAPE, BBC/Ice Cream fan but aside from those brands, what other brands do you check for and what ones do you look at and think, "Damn, i gotta step my game up".

LochNess: My number one brand that I will forever be working towards reaching the level they have is Ralph Lauren Polo. As far as classic styling, wear-ability, and just general appeal across the board, no brand in the world point blank can stand on the same plateau as Polo. In the more specific streetwear market, I love what Stussy does, Mishka's growth has been incredible in terms of product, and the Hundreds are an obvious brand that is doing amazing things. I keep tabs on just about everyone out there I don't wish I was any of those brands but I do see their success as places where I'd like to eventually get.

WNL.com: Speaking of BAPE, what are your thoughts on its current state, the biters of patterns Nigo made popular and the whole FAPE scene.

LochNess: Bape is a brand like no other. The cult like status it has reached during the height of its popularity and that continues to today is unbelievable. Nigo crafted the ultimate branding structure and model for any aspiring entrepreneur. His business prowess is undeniable and I feel like Bape continues to be very, very successful to this very day despite what others might contest. As far as Fape is concerned...it has been out of control for years. I think the only thing that could be worse than wearing Fape, is wearing Fape in 2008. I mean if you were wearing Fape in 2004 at least you were almost current and only slightly late. To still be wearing something you know nothing about with fake product in 2008 is depressing. Judging people on clothing at the same time is beyond childish. Some people aren't blessed with the same opportunities that the rest of us are.

WNL.com: Whats your typical day like? I mean the typical day of a young entrepreneur. How do you manage to juggle school the pressures of being young and work on the Award Tour brand.

LochNess: My day ends up being pretty typical. I handle school and whatever else is so called normal for a high school student besides the fact that I know nothing about being normal. I try to grab egg rolls a couple of times a week, and some shrimp lo mein for lunch thats an important part of my schedule. To be honest the place and time where things really get happening is at night. I have sacrificed my sleep and gained some nice bags under my eyes for the production of Award Tour. I'm up with the bats every night pounding away on the keyboard and drawing black lines. Management is accepting that your going to have to sleep in 4th period Math every once and a while and that the final product makes it all worth it.

WNL.com: Can you tell us about the "Made you look" sticker campaign. I saw pictures on your blog of the stickers in a few public places, but didn't notice any link to the brand which brings me to the question of advertising. How do you go about raising awareness of the brand?

LochNess: Well, to clarify the Made You Look stickers did have a small link to the website along the bottom of the sticker. Those stickers were made a little while back and distributed locally and along with the Beanies that were sold during Winter. Basically the concept came from the Nas song by the same name and the idea behind it was just to get that "Aha" moment from the disillusioned person riding the train who happens to look up from their book or blank stare and see an Award Tour sticker above their head. Its meant to take a person out of their environment if only for a second and notice something out of the ordinary.

As far as raising awareness of the brand, that is an ongoing process that never stops. To me that really begins with being visible with the people who wear the brand that is the ultimate form of advertisement, the fact that every single piece I have ever put out for the brand has sold out and that there are kids and adults around the world hopefully wearing all of that stuff with some semblance of style hah.

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